Child Life Month presents an excellent opportunity to gain positive community exposure for your program and your professional setting. Public service announcements, news releases, feature stories, and letters to the editor are great ways to publicize the important services provided by child life professionals. Here are some basic ideas for generating publicity; be sure to work closely with your public relations department for optimum results.
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Radio and television stations offer nonprofit organizations free air time for 10, 20, 30 or 60 second Public Service Announcements (PSAs) that provide clear public benefit. Contact your local stations to learn their specific PSA requirements.
To get publicity for community events, send a news release to community calendar editors at newspapers, radio stations, and television stations describing each event with date, time and location. Deadlines for these calendars are often 2-3 months before publication, so check on them early.
Download a Sample Media Advisory
Use news releases to announce your Child Life Month events. They need to answer the five basic questions: who, what, when, where and why. Relate your story or event to the interests of the publication’s readers or the radio or TV station’s audience. Emphasize the local nature of what you are offering, but also be sure to note that it is done as part of an international observance of Child Life Month, sponsored by the Child Life Council.
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Focus the press release on the “story” of a patient while highlighting the work of the child life specialist throughout the story. It should address the effects that child life has had on the child, rather than on the profession itself. The importance of child life will be revealed through the details of the story.